Entrepreneurship

Intelligence-led, "smart" environmental intervention is the ethos driving the PBRS, and as the system's validity and value is increasingly recognised, this type of approach looks set to become a mainstream force in the continued sustainable development of England's Northwest and in other regions.

One way to describe this new approach is under the broad title of 'environmental entrepreneurship', where regeneration programmes or 'green infrastructure' developers seek to maximise investments through process innovation and new approaches, developed using good intelligence and through partnership working. The focus is on utilising the environment to maximise economic and social benefits in a sustainable way by seeking to exploit the synergies.

Whereas this entrepreneurial approach may once have been restricted to harvesting or marketing of products, it is now being applied to project development and investment: where those involved in environmental stewardship are deliberately attempting to adopt well-tested approaches from those who would be more recognisably classed as economic or social entrepreneurs.